geo-fundamentals
Data, Backend & APIGenerative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Documentation
GEO Fundamentals
> Optimization for AI-powered search engines.
---
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|------|----------|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|--------|-----|-----|
| Goal | #1 ranking | AI citations |
| Platform | Google | AI engines |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
---
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|--------|----------------|-------------|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
---
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|--------|--------|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
---
4. Content That Gets Cited
| Element | Why It Works |
|---------|--------------|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
---
5. GEO Content Checklist
Content Elements
Technical Elements
---
6. Entity Building
| Action | Purpose |
|--------|---------|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
---
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---------|--------|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|----------|------|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
---
8. Measurement
| Metric | How to Track |
|--------|--------------|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
---
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|----------|-------|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
---
> Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
---
Script
| Script | Purpose | Command |
|--------|---------|---------|
| scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py |
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