startup-business-analyst-business-case

Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

Use this skill when

Do not use this skill when

Instructions

What This Command Does

Create a complete business case including:

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

Company Basics:

Audience:

Available Materials:

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

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Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

Company Overview:

Problem Statement:

Solution:

Market Opportunity:

Traction:

Financial Snapshot:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

Funding Ask:

Section 2: Problem & Market Opportunity (2-3 pages)

The Problem:

Market Landscape:

Market Sizing:

Target Customer Profile:

Section 3: Solution & Product (2-3 pages)

Product Overview:

Value Proposition:

Product Roadmap:

Intellectual Property:

Section 4: Competitive Analysis (2 pages)

Competitive Landscape:

Competitive Matrix:

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|----|---------| -------|--------|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $X | $Y | $Z | $W |

Differentiation:

Competitive Positioning:

Barriers to Entry:

Section 5: Business Model & Go-to-Market (2 pages)

Business Model:

Go-to-Market Strategy:

Marketing Strategy:

Customer Success:

Section 6: Financial Projections (2-3 pages)

Revenue Model:

3-Year Financial Summary:

| Metric | Year 1 | Year 2 | Year 3 |
|--------|--------|--------|--------|
| Revenue | $X.XM | $Y.YM | $Z.ZM |
| Gross Margin | XX% | XX% | XX% |
| Operating Expenses | $X.XM | $Y.YM | $Z.ZM |
| Net Income | ($X.XM) | ($Y.YM) | $Z.ZM |
| EBITDA Margin | (XX%) | (XX%) | XX% |

Unit Economics:

Key Metrics Trajectory:

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| MRR/ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Net Dollar Retention | XX% | XX% | XX% | XX% |
| Burn Multiple | X.X | X.X | X.X | X.X |

Scenario Analysis:

Path to Profitability:

Section 7: Team & Organization (1-2 pages)

Leadership Team:

For each founder/executive:

Current Team:

Hiring Plan:

Organization Evolution:

Current (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)
Engineering: 3 → 7 → 15 → 25
Sales & Marketing: 1 → 4 → 12 → 20
Other: 1 → 4 → 8 → 15

Equity & Compensation:

Section 8: Traction & Milestones (1 page)

Current Traction:

Milestones Achieved:

Upcoming Milestones (12-18 months):

Section 9: Risks & Mitigation (1 page)

Market Risks:

Execution Risks:

Financial Risks:

Regulatory/External Risks:

Section 10: Funding Request & Use of Proceeds (1 page)

Funding Ask:

Use of Proceeds:

Total Raise: $5.0M
- Product Development: $2.0M (40%)
  • Engineering team expansion
  • Infrastructure and tools
  • Product roadmap execution

- Sales & Marketing: $2.0M (40%)
  • Sales team hiring (5 AEs)
  • Marketing programs
  • Demand generation

- Operations & G&A: $0.5M (10%)
  • Finance/legal/HR
  • Office and facilities

- Working Capital: $0.5M (10%)
  • 6-month buffer

Milestones to Achieve:

Expected Timeline:

Next Round:

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Step 4: Enhance with Visuals

Suggest including:

Step 5: Provide Additional Sections (Optional)

If Relevant, Add:

Step 6: Create Executive Summary Slide

Provide one-page summary for quick review:

Step 7: Save Business Case

Offer to save as markdown:

Best Practices

Do:

Don't:

Integration with Other Commands

This command synthesizes outputs from:

Example Usage

User: /business-case

Claude: I'll create a comprehensive business case document. Let me gather the key information first.

Company name and description?
→ "AcmeCorp - AI-powered email marketing for e-commerce"

Who is the audience?
→ "Series A investors"

What materials do you have?
→ "We have market sizing and financial model done"

[Claude creates comprehensive 15-20 page business case with all sections]

Notes